Lighting is the use of various light sources to illuminate work and living places or individual objects. The use of the sun and sky light is called "natural lighting"; the use of artificial light sources is called "artificial lighting." The primary purpose of lighting is to create good visibility and a pleasant and pleasant environment.
1. China's lighting industry will further influence the world
At present, China's lighting products continue to maintain price advantage compared with internationally renowned companies, but the quality and performance have been greatly improved, and it has a competitive advantage. In 2015, when world demand slowed down and most of China's industrial exports declined, China's lighting exports continued to maintain a near double-digit growth rate, which fully reflected the industrial advantages of China's lighting in the world.
In recent years, many domestic companies have expanded their markets with their own brands in the world. In the future, we should also use the power of capital to acquire, merge or participate in internationally established lighting companies, and use their brands, channels and contacts to quickly enter the international market. market. In 2015, the acquisition of SYLVANIA by Feile Audio opened the way for domestic companies to go global. It is believed that in the second half of 2016, more Chinese lighting companies will go global with products, brands or capital. The world's lighting industry will be re-integrated due to the development of Chinese lighting.
Second, cross-border integration, Internet + promote industry transformation and upgrading
Cross-border integration and interconnection are currently hot topics, and the promotion of Internet+ is making this topic deeper in the lighting industry. Utilizing the controllability of LEDs and the ubiquity of lighting products, it adds functions related to urban management and life and work. For example, in the construction of smart cities, make full use of the carrier of street lamp poles, such as traffic monitoring, security monitoring, weather, air quality monitoring, medical assistance, WIFI, broadcasting, information screen, charging pile, big data collection, etc. It provides a means to improve the level of urban management, speed up the response, and handle emergencies.
Third, financial capital cuts in, listed companies will become the dominant force in the industry
Before 2010, there were only 4 to 5 listed companies in the lighting industry. Due to the small number of homes, the impact on the industry could not be achieved. In recent years, the number of listed companies related to lighting has increased rapidly. At present, there are more than 40 lighting companies listed on Shanghai Main Board, Shenzhen Small and Medium-sized Board and GEM, and there are more than 70 new three boards, and a number of companies are listed or in the process of share reform. The implementation of the registration system in 2016 is more conducive to the company's listing.
It is believed that with the increase in the number of listed companies, the influence of this group of listed companies in the lighting industry will increase and become the dominant force.
Fourth, LED lighting industry acquisition, mergers, integration will intensify
As a new type of energy-saving light source, LED has high-quality energy-saving, green environmental protection, high-tech and other high-end hats, which has attracted the attention and support of governments at all levels, and introduced various preferential or subsidy policies, which triggered the whole society. Investment boom. Enterprises with financial strength and scientific and technological capabilities have entered the lighting industry one after another. The number of enterprises engaged in lighting R&D and production has increased rapidly. According to incomplete statistics, the number of lighting enterprises has reached more than 20,000.
In the short-term, due to the combined effect of the incremental market and the stock market, the market demand can barely maintain the survival of so many production enterprises. However, as the market penetration rate increases, the stock market will gradually be released, coupled with the long life of LED lighting products. Demand will fall and companies will enter the integration phase.
5. Subdivision and professionalism will be the way for enterprises to survive and break through.
Lighting is a distinctive industry. Its products are used in all walks of life and families. Its requirements are closely related to the working environment, work content, people and living standards. In the past 30 years of reform and opening up, most industries in China have formed enterprises with monopoly advantages. The sales of the first few companies can account for 70% to 80% of the whole industry. Also starting in the lighting industry in the 1980s, the largest sales companies were only more than 4 billion, and the top 10 companies accounted for less than 10% of the industry.
Personalization, customization, and special requirements determine that a large number of lighting products cannot adopt a large-scale production method, and it needs to be treated differently. Therefore, subdivision and professional provide a living space for enterprises. How to design products on demand, to be professional; how to provide design solutions according to the environment, to achieve subdivision; how to install products according to requirements, and do a good job.
Enterprises do not seek to be big, but seek special, fine, deep, and good, and pursue high added value. At present, the number of enterprises is too large. From the production and sales to the current situation of overcapacity in the whole industry, according to the characteristics of the enterprise, it is the way for enterprises to break through and survive in the field of subdivision.
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