Autonomous core, self-strength core, self-confidence core FAW liberation engine division shakes the market three axes

"The engine division's strategic positioning is to create a 'domestic leading, world-class' engine powertrain. The criteria for judging is the brand influence and product technology." FAW Jiefang Engine Division (hereinafter referred to as "engine division") Mr. Qian Hengrong, manager and secretary of the Party Committee, explained the mysteries that the products of the engine business department can consistently win the favor of users during the “3.15” media opening day. He pointed out that “self-core”, “self-strength core” and “confidence core” are the engines. The business unit can triumph over the engine market's indispensable three-axe.

In this sensitive period that most companies regard as “robbing the day”, why did the engine division go against it and openly open its doors and take the initiative to accept the “exposure” of the media? Today, let's go into this ownership together. 75-year-old state-owned enterprises, feel the confidence and strength from China's own brands.

The first axe: independent core

Independent research and development capability is the most direct performance of the engine business unit's strength.

Since the establishment of the plant in 1943, FAW Jiefang Xichai (hereinafter referred to as “Xichai”) has always insisted on its own development path. Especially since the development of the Aowei 7.7 hoist in 2001, Xichai has independently developed Aowei. 9-liter aircraft, 11-liter aircraft, 13-liter aircraft, and 16-liter aircraft have always maintained first-class domestic product levels and have fully competed with international competing products. In 2009, Xichai held the first seminar on technology innovation strategy. It took the lead in forming the “5 major technology platforms and 10 core technologies” innovation framework within the industry, starting the transition from follow-up to individual leadership, and promoting a number of industry-leading technical studies. project. In 2017 alone, the total number of invention patents reached 470. At the same time, individual leadership was also achieved in the technology represented by fuel economy. According to the results of a third-party survey, the combined fuel consumption of the liberation engine is lower than similar domestic products and even some international brand products.

In October 2017, under the unified deployment of the Liberation Business Division, based on the original Xichai, Deutz FAW (Dalian) Diesel Engine Co., Ltd. (abbreviated as "DDE") and the FAW Wuxi Fuel Pump Institute (abbreviated as "Wuxi" The "Pumps") and FAW Technology Center Engine Development Institute (referred to as "Engine Development Institute") established the FAW Liberation Engine Division. At present, the engine business department relies on its own mastery of independent technology, and it is a unique industry. It is a proud combination of the gold combination of the domestic first self-integrated common rail + autonomous gas-fired post-processing system, breaking the monopoly of international suppliers and filling the industry gap. China's first dedicated cam compression engine brake safety technology, brake power in the international advanced level to ensure safer driving. The commitment of 1.5 million kilometers of B10 life and 100,000 kilometers of oil change cycle is the industry leader.

Autonomous core, self-strength core, self-confidence core FAW Liberation Engine Division shakes the market's three axes 3.15 FAW Jiefang Xichai Media Open Day Visit

Huang Chenghai, deputy general manager of the engine business unit, is confident in his own research and development capabilities. He said that the engine business unit has a total of 96 sets of R&D equipment, and it has 20 sets of six development platforms in China, with 10 full-rate certification labs for performance and reliability. The company has international leading spray-burning optical constant volume bombs and single-cylinder machines; annual R&D expenses account for more than 5% of sales. At the same time, with nearly 800 research and development team, 37 doctoral students 24 and 33 leading personnel, adhering to the concept of digital eco-design throughout the entire process, to promote the Division's R & D capabilities are moving from lean design to innovative design stage.

The second axe: self-strength core

For a long time, in the face of the downward pressure on sales of the automotive market, Xichai has always been unwaveringly promoting transformation and upgrading, focusing on the construction of brands and teams through quality improvement, service and technological innovation, and achieving a “double harvest” of quality and efficiency. Become a self-reliant Chinese "core."

In terms of products, after the establishment of the engine business division, the original Xichai and DDE complement each Other, and the product displacement covers 2-16 liters, forming a new pattern of comprehensive development of heavy, medium and light, and the country's six-phase product has the highest power density.

As far as technology is concerned, Xichai has always regarded innovation as the primary driving force for transformation and development, taking concept innovation as the forerunner, focusing on technological innovation, and continuously advancing technology-driven strategies, focusing on the goal of “changing from technology-following to technology-leading”. Xichai pioneered the five major mechanisms for technological innovation, defined the decision-making processes and institutions for technological innovation, operated a "major innovation" and "conventional project" dual-track model, built internal and external open innovation networks, and promoted eight leading innovation projects. Today, Xichai's independent research and development has entered the 3.0 era, fully integrated with the international level, and it has achieved industrial leadership in fuel economy.

In terms of branding, the brand core value system was established through the two-wheel drive path of “communicating the brand internally and grasping customer perception”. The value of the Xichai brand exceeded 10 billion. After the establishment of the Engine Division, it also owns two major brands, namely Xichai and DDE, and has achieved “two-legged” walks on its own and joint ventures, which has increased the brand awareness of the Engine Division.

In the team, through the reform, the engine division formed a team with excellent scale, excellent structure, and excellent configuration. At present, the R&D team of the Business Unit has a total of nearly 800 employees, supporting a simultaneous development of 16 models on the 8 platforms and leading the development efficiency in the industry.

In terms of quality, relying on a sound quality assurance system, product reliability has been effectively guaranteed. The introduction of long-term oil changes, long three-packs and other differentiated competition means not only forms a competitive advantage in China, but also exceeds European standards.

In terms of services, it established 15 regional service centers with more than 2,000 service outlets, a service radius of less than 50 kilometers, and more than 550 service technicians. The "core" service has become a benchmark in the industry.

Autonomous core, self-strength core, self-confidence core FAW Liberation Engine Division shakes the market's three axes FAW Jiefang Xichai leaders interviewed

The third axe: self-confidence "core"

Self-confidence comes from strength. In the sensitive days of the “3.15” International Consumer Rights Day, the engine business department actively invited major mainstream media to visit and inspect the factory. This is the best embodiment of its self-confidence “core”. Such cases abound.

The Jiefang J6P420 horsepower 6X4 tractor equipped with the Xichai CA6DM2-42E51 engine and driven by Xi Shu Zhuangcun, Hanting Town, Nantuo Township, Zhengding County, Shijiazhuang City, Hebei Province, has achieved a miracle of 24L fuel consumption of 24L, which is lower than that of the non-Aowei brand engine with the same power segment. More than 5 liters is a "confidence core" with low fuel consumption.

The team of Xinjiang Hotan Shuntong Company has been driving in the hinterland of the Taklimakan Desert for many years. In the harsh environment of high temperature, high winds and flying sand, 13 liberation tractors loaded with Aowei engines set a legendary record of 2 million kilometers without major repairs. Quality and reliable "confidence core."

Engine Division products in Vietnam, Indonesia, South Africa, Spain, the Philippines, more than 60 countries and regions. The Aowei CA6DL3-35E6 six-emission diesel engine matching coach has passed the vehicle PEMS test organized by the British Vehicle Accreditation Administration (VCA) once and became the first domestic diesel engine to pass the Euro V C phase emission test, achieving almost zero emissions. . Conway 4DW93-45DT4 diesel engine passed the T4 Final stage emission certification of the US Environmental Protection Agency (EPA) and obtained the 2018 model certification, becoming the first multi-cylinder diesel engine in the United States to achieve this certification, filling the domestic industry gap and achieving The pass to enter the Americas market is the "confidence core" of its integration with the international market.

Self-confidence brings self-confidence, self-strengthening inspire people. Qian Hengrong, general manager confidently said: At present, the engine business unit has the strength to deal with changes in the market, without fear of the impact of new energy products, no fear of market fluctuations in the test; with the strength of the product is being developed, Xichai brand is not Considering that joint ventures and independent products do not consider the introduction of technology; they have the strength to integrate into the international market, and firmly believe that their own brands can withstand the attacks of foreign brands, and firmly believe that the products of the engine division will surely enter the high-end markets of Europe and the United States.

At the site of the “Core Power's Most Strengthal” “3.15” Media Open Day, regarding the future development planning of the Engine Business Department that the reporter is concerned about, Qian Hengrong said that in the future, the Engine Division will aim to enter the US market with continuous Expand the influence of corporate brands and create truly international brands. In product technology, we must achieve absolute leadership in related technologies and bring real value to users.

As the oldest existing engine company in China, with the three axes of “self-owned core, self-strength core, and self-confidence core”, the engine business unit is advancing with the times, and the high-end of the steady value chain, we have reason to believe that in the future of the internal combustion engine market, The Engine Division will be highly concerned by the industry and users by virtue of its advanced technology, outstanding performance, and outstanding quality, and it will become a powerful lever for China to shake up the international market.

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