BICES 2011 is attracting industry attention
China already has the world's largest construction engineering market, with sales of construction machinery accounting for nearly half of the world. At this time, BICES 2011 is expected to exhibit an exhibition area of ​​nearly 200,000 square meters, which will become the largest industry exhibition in Asia in 2011.
It is understood that this exhibition attracted the attention of many companies.
Returning to BICES 2011 is an important part of Caterpillar's 2011 marketing strategy and activities. Caterpillar is planning innovative events for exhibitors, covering new product launches, upgrading or providing new service solutions, and developing technology platforms to support the long-term development of the market driven by the 12th Five-Year Plan. In addition, a number of international brand companies such as Hitachi Construction Machinery and Case will participate again. A number of companies such as Liugong, Xiagong, Xugong, Sany and Zhonglian have always used BICES2011 as an important platform for displaying products and brands.
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Some companies that have a prominent position in the industry segment are also focusing on the development of emerging markets and actively participate in BICES 2011. As a world-renowned brand of aerial work machinery, Haulotte has long regarded China as an important part of its market strategy. Ou Lisheng uses BICES 2011 as an important platform to showcase emerging market products and directly understand the latest needs of users. Other companies such as Atlas air compressors and Japanese mining rigs will also participate in BICES 2011.
Well-known parts and components companies at home and abroad also expressed their enthusiasm for BICES 2011. Engine companies such as Perkins, Deutz, Isuzu, Fiat and Kubota regard the Chinese market as an important opportunity. By participating in BICES 2011, they will showcase their leading power products and technologies to provide the industry with more environmentally friendly and efficient. Green engine products.
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