Brazil: China's Emerging Markets Digging Machine Exports

In 2011, the excavator market in China was unprecedentedly hot. Although there was a continuous mention of overcapacity, this did not affect the investment enthusiasm of construction machinery “foreigners”. Recently, Rongsheng Heavy Industry was located in the new project of Hefei Economic and Technological Development Zone. The machinery factory was formally put into production, and the first excavator was also off the assembly line on the same day, which meant that China's Rongsheng Heavy Industry Engineering Machinery Group entered the all-round development stage. The gradual saturation of the domestic market has led many companies to focus their attention on foreign markets. As the excavator's export situation continues to improve, Russia, Thailand, Brazil and other countries have become the main target markets for Chinese construction machinery exports.

A senior analyst from China Construction Machinery Business Network stated that in 2010, the small-tonnage excavator was the main model of China's excavator export market. As far as the Brazilian market is concerned, from January to May 2009, China’s exports to Brazil with an excavator with a capacity of more than 19 cubic meters were US$ 253,100. In the same period of 2010, exports increased to US$ 7.4 million, reaching the first five months of 2011. $22.9 million. China has become the fourth largest supplier after South Korea, Japan, and the United States. China's excavator exports to Brazil have grown much faster than other countries, and excavator exports have become a model of Chinese capital exports to Brazil.

According to statistics, construction equipment concrete and construction machinery will increase by 7.5% in Brazil each year. It is estimated that by 2012, Brazil's demand will reach 27.84 billion US dollars. This has made Brazil one of the emerging markets where construction machinery and concrete building equipment compete. The senior analyst of China Construction Machinery Business Network stated that the rich mineral resources make the Brazilian market's heavy construction and mining equipment grow strongly. It is estimated that in the next five years, the industry will have a historic growth rate of 46% in Brazil. In the future, Brazil Even the construction engineering market and mining equipment in Latin America will be the market in which China's construction machinery market competes.