Emerging international market is the development direction of LED lighting
As the demand for the European and American markets is affected by the financial crisis, the importance of global emerging markets is also increasingly concerned by manufacturers: South American and South African markets have developed rapidly in recent years, and the Middle East market has a large demand for low-priced products. In addition, Russia and Eastern Europe is also a potential big market, and many companies have also shown interest in the Russian and Eastern European markets.
Taking the Middle East as an example, the UAE and other countries in the Gulf region are currently experiencing economic prosperity. The development of retail, trade and real estate industries has driven the demand for lighting equipment. At the same time, the growth of the population in Dubai and other parts of the UAE has also led to the development of the lighting equipment industry. .
Russia, the Kremlin Grand Theatre lighting project is one of the representative projects of Shenzhen Wanrun to participate in the global market competition. This ballet theater, famous for its "Swan Lake", was inscribed by Russian Prime Minister Putin himself and is one of the most elegant theaters in the world. Party A is very demanding on the design of the scene in the theater. After rigorous testing and screening, Wanrun finally stands out from many international brands.
Looking at the Indian market, India's 80 lighting products are currently imported from China. In the Indian market, the outdoor use of LED lights is huge, and the Indian government is considering converting traditional lighting systems into environmentally-friendly and energy-saving LED lighting systems. The growth rate will reach 41.5 and will continue until 2015. South America, since the beginning of last year, Zhen Mingli has gradually increased the development of the South American LED lighting market led by Brazil. At present, the first LED tunnel light project in the Brazilian city of Sao Paulo is the silver rain lighting of Hong Kong Zhenmingli Group. The Ayrton Senna Tunnel is the first highway in South America to use LED tunnel luminaires, and LED lighting is used in the iconic engineering of tunnels and highways.
In the South African market, there are also active presences of Chinese companies. Zhang Qingyu, vice president of NVC Lighting, said that South Africa has become one of the best overseas markets for NVC sales. In South Africa, the business model of NVC dealers has become increasingly mature. At present, there are mainly wholesale channels, professional channels, and modern supermarket channels.
In summary, a series of data and examples show that in addition to Europe, Japan and other countries where LED lighting demand is huge, emerging markets for LED lighting are gradually emerging. For companies that are still focusing on developed regions such as Europe, America and Japan. In terms of development, the development of an emerging international market is undoubtedly a way out during the current downturn in the international market.
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