From making shoes to making shoes for the automobile
The footwear industry of the Double Star Group is currently one of the largest high-end sports shoe manufacturers in China. The history of the Double Star Group began in 1921. It has a shoemaking history of more than 70 years, and the shoe industry started its dual-star business through acquisition and reorganization. In 2002 officially entered the tire industry. In previous years, Twinstar tires maintained rapid growth and entered the US market. "I strayed into my shoes all my life. I first made shoes for people, then made shoes for the car and made shoemakers for a lifetime!" Wang Hai, head of the double star, answered questions about the entry of the double star into the automobile tire industry. The current dual-star tire business is the leading industry of the Double Star Group, with sales accounting for more than 70%, followed by footwear, apparel, machinery and thermoelectricity.
Lifting the predecessor of Double Star Tire, it is easy to think of a “mess†enterprise with a weak foundation, a low starting point, a poor foundation, and a large history, and “Double Star†absorbs the original “Huaqing†and then repeats it in the face of the Chinese tire industry. With the unfavorable situation of construction, the influx of foreign brands, the soaring prices of raw materials, and the country’s tightening monetary conditions, it has been difficult to create a famous brand history in the cracks of the market. In the overseas market, the United States market accounts for 80%. However, the subprime mortgage crisis that broke out in the United States in 2008 has affected Twinstar Tire. Wang Hai said that at the time in the United States market, tires were almost no money and no one wanted. In October of that year, the twin-star tires almost stopped production for half a month. Twinstars quickly adjusted the market and, without giving up the US market, switched to the South American market, Africa, especially the South African market, entered the Southeast Asian and Middle East markets, entered the European market, and upgraded its product quality. Capture high-end market.
As a state-owned enterprise, "Double Star" is absolutely as good as other companies in technology investment, and it is also exploring and trying to continuously carry out technological innovation. At the celebration of the 60th anniversary of the founding of the People’s Republic of China, the participation of military parade guided missile military vehicles was “double star workâ€, which changed the history that China’s military vehicle bulletproof tires can only rely on imports.
Twinstar Tire currently possesses 10 million sets of production capacity including the production of all-steel radial tires, semi-steel radial tires, oblique plastic load-carrying tires, agricultural light truck tires, engineering tires, inner tubes, pads and special-purpose tires. The market network with good development potential has been exported to more than 130 countries and regions such as Southeast Asia, Central and South America, and the Middle East, and has become one of the largest enterprises in the same industry in China that have been allowed access to the international market. Double Star Tire ranks the top five in terms of overall strength in China's tire industry. Double Star Tire was named "Ten Major National Brands" and was honored as the National Advanced Enterprise in Quality Management. On November 17, 2010, the Double Star Group disclosed that in 2010, the company will achieve sales revenue of 2 billion yuan, profits and taxes of 30 million yuan, and foreign exchange earnings of 40 million US dollars. In 2011, Double Star Group will invest 4-5 billion yuan in Double Star Dongfeng Tire Company, striving to achieve a production value of 3 billion yuan.
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