Michelin defends tire brand satisfaction champion

According to the report of foreign media, Michelin tires stand out from the tire brand satisfaction survey results recently published by AutoPacific, an authoritative automotive industry analysis and research company, and have been ranked as the most satisfied tire brand for consumers for the second consecutive year.

In this selection, AutoPacific selected 22 tire brands and surveyed more than 25,000 people. These participants had purchased replacement tires in the past year. The purpose of this study was to determine consumer choice. What are the most important factors when replacing tires?

Survey participants rated the 23 characteristics of individual brand tires. Among them, 13 features such as fuel efficiency, traction, handling, durability, driving comfort, appearance, and brand reputation were used to calculate consumer satisfaction for each brand. degree.

According to these survey data, Michelin tires became the most satisfactory tire brand for consumers, with Pirelli and Goodyear second and third respectively. In addition, Pirelli and Kumho had the highest scores in the category of tires for high-performance tires and wagons respectively.

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