Porsche clarified: impending domestic entry-level SUV news

Yesterday, Porsche issued a clarification announcement stating that it is impractical to make an entry-level SUV for China.

According to Mullen, chairman of the Porsche Global Board, although the import restrictions in Asia and North America do lead to Porsche considering the possibility of overseas production or assembly, Porsche’s production focus is still in Germany, and overseas production has not yet been put on the agenda. Will not be in line with Audi production SUV.

Previously, domestic media reported that Porsche is considering setting up a factory in China to produce new sports cars, and it is possible to produce SUVs in parallel with Audi. This entry-level SUV will be co-produced with FAW-Volkswagen Audi Q5 and will continue the same production model previously used by Porsche Cayenne as the Audi Q7 and Volkswagen Touareg to share R&D technology and components, including chassis, body and power.

The report quoted Porsche CEO Matthias Müller as saying that Porsche is planning to transfer production of some of its models to China, including the entry-level SUV Porsche Cajun.

In fact, the gradual export of its brands to China is what the public has always wanted to do. After importing Volkswagen, Audi and Skoda, it is the most promising brand to enter the domestic market and the domestic brand is SEAT. At the upcoming Shanghai Auto Show this year, SEAT will organize a delegation for the first time.

However, apart from SEAT, when the other six brands of Volkswagen's "ground" attention.

2011 was a year for the luxury SUV market in China. In Audi's sales of 200,000 vehicles, the Q5 was 32,000; the Q7 was 11,000; the Mercedes-Benz all-series SUV had nearly 30,000 total sales in 2010. The increase of the entire SUV market was 3 times that of ordinary passenger cars, which was a year-on-year increase of 101.27%.

In this market environment, how to maintain the leadership of the public in the luxury SUV market and maintain pressure on Mercedes-Benz and BMW, Porsche is undoubtedly a mustache. As the brand positioning is higher than the luxury brands of Mercedes-Benz, BMW, Audi, Porsche is obviously placed high hopes. .

Porsche is currently working to increase the number of dealers in China from the current 35 to 85, and eventually to 100. This year, Porsche’s sales in China are expected to exceed 10,000 units, while global sales will also approach 100,000 units. However, for an ultra-luxury brand that sells 100,000 cars worldwide, the decision to make an overseas production will be difficult and long.