The heat pump market slowly "heats up" to drive the continuous development of the entire industry

Abstract: Energy shortages, improvements in power installed capacity, technological advancement, national policy inclinations, and social environmental factors such as energy saving and consumption reduction have brought opportunities for the development of air-energy heat pump water heater brands. As a new type of energy-saving and environmental protection water heater, the heat pump has been joined by many dealers since joining the market. Through joining, it also expands the knowledge of heat pump knowledge in the terminal market to the consumers. The heat pump market slowly warms up and drives the entire Heat pump industry development.

In the early stage of the promotion of air-to-energy heat pump hot water units, many heat pump manufacturers persistently promoted and guided, to a certain extent, promoted the replacement of boiler products, and promoted the growth of heat pump production. According to the characteristics of the heat pump water heater market, the development of targeted heat pump water heater marketing strategy and strategy, scientific and rational cultivation of heat pump water heater this extremely promising market? With the development of building materials market and specialty store system, many heat pump water heater brands have started to consider the expansion of their own marketing network, considering whether the heat pump water heater brings new profit growth point for the company.

From point to point, step by step for the current status of heat pump development, can not rush to blossom in the short term, and achieved high sales. Heat pump water heater is a high-end product, the product price is relatively high, from the consumer to the acceptance of new things, have decided that the current market positioning of heat pump water heater products can only be in the economy, culture and awareness of a good one or two markets, The development of the tertiary market has yet to be completed. Strive to achieve a firm first-level market, and then gradually penetrate the second and third-tier markets; first occupy high-end consumer groups, and then gradually affect the penetration of low-end consumer groups, and strive to sell a heat pump water heater products leave a sales point, through The natural word-of-mouth spread of users of heat pump water heaters has gradually impacted penetration into a larger range.

Qualified targets, focusing on the promotion of air-source heat pump water heater products, high cost, the principle of complex, these product characteristics determine the product in the early promotion must accurately find their own target consumer groups in order to achieve the maximum ratio of input to output ratio. There are two major issues that need to be highly valued: the first is the precise positioning of oneself. Product quality, appearance, and service must all have a clear positioning; second, the accurate positioning of target consumer groups.

In order to form a new market for a new type of product, the first thing to do is to allow society and consumers to accept the concepts of products and consumer culture. However, due to the constraints of various factors including air energy, this is a weak point in the heat pump water heater market. One of the links, this is also the industry should have a big role, the main reason why the main must change. For example, at the terminal, the real machine is displayed and operated, allowing consumers to personally experience the product, and to carry out the concept of infiltrating the product through publicity materials. For the heat pump water heater manufacturers, the high-end consumer groups with large consumption potential are natural target customers. Because of their high quality and relatively advanced consumer awareness, they are more likely to accept heat pump water heater products. Dealers should conduct in-depth research on heat pump water heater product characteristics to improve the accuracy of targeted consumer groups.