The semiconductor lighting industry returned to rationality in 2013


Time flies, and in a blink of an eye, in this era of listening to the wind and non-wind, watching the rain like rain, we have been floating on the surface.
In 2013, the entire industry of semiconductor lighting was not as tossed as it was in previous years. For the performance of the industry in 2013, I am more willing to use rationality to summarize the right and wrong of this year.
At the beginning of the year, Shenzhen abolished the LED planning false alarm. The Shenzhen LED industry began in the early 1990s and developed rapidly. The enterprises accounted for nearly half of the country. Shenzhen took the lead. Many other local governments came to Shenzhen to grab LED companies to go there. Many LED companies went out of Shenzhen and expanded. The whole industry was very impetuous and obviously overheated. However, many enterprises were not satisfied because of the lack of water and local government policies. The capital chain went bankrupt. This is the beginning of a policy that tends to be rational.
The investment in LEDs in 2013 is no longer a rush. The layman looks at the excitement, and the insider looks at the doorway. The frequent closure of large LED companies proves that the LED industry crisis has exceeded the normal reshuffle of the industry. After all, the LED fire in the past two years has also caused the LED industry to get angry. The incentives for policy subsidies have made some LED companies look forward to smashing, and LED companies around the world are quickly launching, and then stranded or fallen. Throughout this year, the investment in LED has been much more rational.
2013 is the year of opening the channel, so robbing dealers is the most important. The channel advantages of traditional lighting companies are obvious, and the scale of enterprises is large and the transformation is fast. Large companies such as Sunshine, NVC, Op, Sanxiong, Debon, Jiamei, and Buddha Photo have been transforming rapidly, and the proportion of LED output is rapidly increasing. At the same time, e-commerce is a good channel to integrate the retail market. Perhaps it is a market share of more than 5. Many emerging LED companies are in the e-commerce field, including traditional manufacturers. However, it is not a slam dunk. Hongli Optoelectronics’s abrupt end to e-commerce is precisely the rationality of the company’s choice of channels.
The rationalization of the industry is a summary of the past and the beginning of glory in the future. The road is long and the road is long, and I will search for it. 2014, let us build a Chinese dream in the semiconductor lighting industry.

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