Yangchai Company: Five Measures to Ensure Market Competitiveness

In the current global economic downturn and economic environment, how much impact has the company been subjected to, and how has it survived the “cold winter”? Yangzhou Diesel Engine Co., Ltd. (hereinafter referred to as Yangchai Company) has successively convened high- The meeting informed and analyzed the current macro situation, industry situation, and the current status of the company, discussed countermeasures, gradually clarified the thinking, and clarified the priorities of 2009 work.

In 2008, Yangchai broke through 100,000 sets for the first time and sold 101,052 diesel engines of various types, an increase of 9.08% year-on-year. However, due to the impact of the world financial crisis on the domestic auto industry, Yangchai was inevitably affected. In this regard, Yangchai’s plan was planned early and the plan for technology, marketing, production, and management was initially planned.

The first is to fully expand the market. To further increase the volume of the country's 3 products to enter the market, improve the market share of Yangchai's products among existing customers, and not to open up new market areas and customer resources; to seize the opportunity of healthy development of the low-speed car market and make full use of the company's Product, equipment, and service resources are expanded to support the low-speed automotive sector; seize opportunities for the development of agricultural machinery to study the possibility of expanding supporting facilities in the field of agricultural machinery; stabilize existing overseas markets and strive to seek other overseas businesses; continue to improve the country's 3 announcement work , Do a good job related to the development of vehicle products; implementation of organizational process innovation, and constantly improve service levels, enhance the company's brand awareness and reputation, to create a better market environment for the whole machine sales.

The second is to strengthen product development. Firstly, formulate clear product research and development goals and plans, and strictly track, manage, and coordinate the R&D process. Second, strengthen cooperation between production, education, research, and accelerate the integration and utilization of domestic and foreign technology resources. Second, we will research and development work and market development. After-sales service is closely integrated to meet customer needs as the ultimate goal, to ensure the effectiveness of product research and development, and promote product serialization; Finally, to promote product development project system work, clear goals, progress, responsibility, encourage technical staff to produce more results Fast results. This year will focus on the technical support for large quantities of the country's 3 products entering the market. We will continue to promote PDM projects and speed up the process of research and development of our country's 4 products to prepare for the upgrade of emission regulations in the next phase.

The third is to do a good job of cost control. Further strengthen the financial budget management to ensure the safe and effective operation of the company's capital chain; study the mode of production organization during the low production period; meet the market demand with more economical and more efficient production methods; and fully reduce the occupation of inventory funds; strengthen process research and improvement, and improve products. Quality and efficiency, increase economic efficiency; strengthen optimization and integration of suppliers, create a strategic supplier team that can support each other and seek common development; adopt a more scientific and economical procurement model; enrich financing channels and increase the use of funds Efficiency; improve the company's quality management system to ensure that the loss of waste products to a minimum; strengthen the company's basic management, to minimize the waste of all aspects; further optimize the company's organizational structure and business processes to make it more reasonable and more efficient.

The fourth is to do a good job of personnel training and accumulation.

The fifth is to promote strategic cooperation between relocation projects and enterprises. The “retreat into the park” is an important part of Yangchai’s future development strategy. It will use this to adjust the production layout, increase the production capacity, accelerate the technological transformation, build a new equipment guarantee and a new platform for the development of the country 3 and country 4. At present, Yangchai Company is working on related strategic cooperation, through the introduction of strategic partners, to solve bottlenecks in the company’s funds, products, systems, and mechanisms, to seek value maximization in the industry chain, and to enhance the ability of technology research and development and marketing. Optimize the allocation of resources to improve the level of sustainable development of Yangchai.

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