Bridgestone Tire Releases Road Condition Discriminant Technology

The reporter learned on October 10, 2011 that Bridgestone recently announced the development of a new technology that will allow road conditions to be determined based on the tires that are in contact with the road surface when the car is on the road, which will significantly increase traffic safety.

This technology is part of the concept known as "CAIS" (Contact Area Information Sensing), a generic term for future technologies that bring new value to tires through the collection and analysis of information on tire ground planes. This technology can continuously determine the road surface condition when the passenger vehicle is running normally, such as a sudden change in the road surface condition caused by snowfall or the like.

This technology changes the characteristics of the tread vibration caused by the changing road conditions by digitizing the on-board analysis device and discriminates the currently running road surface into seven states, namely, dry, semi-humid, moist, mixed with snow and water. Snow, snow compaction, freezing, at the same time the results of the road surface discrimination reflected in the car's display, in a timely manner to convey to the driver, you can advance to find dangerous road conditions to arouse the driver's attention. At the same time, in the future, with the popularization of this technology, communication between multiple cars can be realized to achieve road information sharing, thereby further supporting the safety of automobile society from the side.

Candy Tin Box

The color matching of tinplate boxes plays an important role in the sales of goods. The first impression of consumers when they see the goods comes from the Iron Box packaging. The beautiful iron box and the comfortable color matching make people feel very comfortable. From the perspective of psychology, vision accounts for 87% of the five senses; Hearing, smell, touch and taste only account for 13%. It is better to see than to hear. So, how can we choose the matching colors of tinplate boxes to attract consumers?

The color matching of the iron box packaging mainly enables customers to perceive the packaging items of the iron box at a glance from the packaging color of the iron box. However, there are still many product packaging colors on the market that do not achieve this effect. For example, tea is generally packaged in green. Stimulating colors can attract customers' attention, such as bright red, and red is used for many wines and pastries. Pink and goose yellow are used to express the feeling of closeness and warmth. Therefore, food packaging generally uses this kind of color packaging.

Contrast can make colors bright, vivid, lively, both aesthetic and pleasure. For example, Japan's soup filling series low box packaging is a group of masterpieces based on consumer psychology. The author believes that although drugs are used to cure diseases, the pain of consumers in the process of treatment is intolerable, which gives rise to a psychological feeling of fear. In view of this, when designing the packaging iron box, the author used distinctive color contrast ingeniously to make people feel that this enema is different from those similar products with cold colors and mainly words, as if there is something appetizing in it that is not so terrible. In terms of color contrast, it is necessary to prevent fancy, messy, complicated, raw and hard masonry, and avoid the inharmonious atmosphere left in consumers' hearts.

The color matching of tinplate boxes is very skillful. A good color matching will help the product to be sold, otherwise, it will be different from the expected effect. Good designers have their own unique style in color matching.

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