At present, some paint companies in China have fully realized the importance of technology research and development

“Now, the domestic market for common organic pigments exceeds demand, coupled with the rapid rise in manpower and raw material costs. If companies do not pay attention to the development and production of high-value-added, high-performance pigments, it is really a difficult situation.” Lily’s vice president The manager Xuan Yongjun said bluntly.

There are not a few people in the industry who share the same views with Xuan Yongjun. "Since 2011, small and medium-sized enterprises, especially small and micro enterprises, have had a difficult life. Small and medium-sized micro enterprises are the mainstay of the coatings industry. Compared with foreign companies, they are always in a passive position in the market. The sales price, output value, and profit costs of enterprises. Due to the squeeze of many factors, it is very difficult for a single company to shift the pressure of rising costs to the price of its products. Therefore, there is a drop in profits across the entire industry.” At the 2012 China Paint and Pigment Industry Annual Conference held in Hangzhou, China Sun Lianying, president of the China Coatings Industry Association, told reporters. According to her, last year, the number of loss-making enterprises in the paint industry increased, with 148 companies out of 1771 companies losing money, an increase of 33.3% year-on-year.

"The decline in profits has become the most difficult for small and medium-sized paint companies to take a step. The current average profit of the industry has dropped by 20% to 30% year-on-year, which puts great pressure on companies. This year, the survival of the fittest of coatings companies will intensify." China Coating Industry Association, Oxidation Lin Zhihua, Secretary-General of the Iron Pigments Branch said.

“The days of coating companies in 2011 were not as good as they were the year before. The cost has risen too sharply, and the price of the products has almost gone upside down.” Song Tianqing, senior engineer at Shandong Changyu Group Liaocheng Qilu Paint Co., Ltd. said: “If you keep going like this, companies will definitely not be able to bear it. Transforming production of high-profit products seeks to find a way out.”

"Now that the market is deteriorating, those enterprises that rely on independent innovation to successfully upgrade their products, master key technologies, and have core competitiveness are expected to rise rapidly; those that lack core competitiveness, products, and processes will have no characteristics and advantages will be rolled up. Into the merciless vicious price war, the benefits will continue to decline, and even be eliminated." Sunlian Ying said.

Fortunately, the reporter learned from the interview that some paint companies in China have fully realized the importance of technology research and development. They are actively starting with technological innovation, strengthening research and development investment, and preparing to establish their own brands.

“Technology research and development has become the focus of attention in the industry. We are now aiming for independent innovation and independent intellectual property rights. For this purpose, the company has established academician workstations and postdoctoral workstations to enhance the company’s R&D capabilities.” Luo Yu, Technical Engineer, Jiangsu Sanmu Group Co., Ltd. He told reporters. As of the end of 2011, Miki had filed 26 invention patents, which provided impetus for the development of the company.

Lily Group also regards technological innovation and brand building as the driving force behind the development of the enterprise. In recent years, it has continuously strengthened the introduction of talents and capital investment, and its ability to innovate has gradually increased. Through the introduction of foreign advanced technology, production equipment and management experience, they focused on the development and production of high-performance organic pigments and achieved certain success.

“The way out for small and medium-sized paint companies lies in technological innovation. Enterprises should increase their technological investment and establish their R&D institutions. To win an enterprise with at least one R&D team, it is possible to adopt a joint approach with scientific research institutes to strengthen technical and managerial talents. The establishment of the team within it.” Yong Yongjiang, executive vice president of the Institute of Marine Chemical Industry, suggested this way.

“If the company is small in scale, it must make its own characteristics, identify its own market position, and create advantages in a particular field through technological innovation, so as to win the competition.” Northwestern New Chemical Co., Ltd. Marketing Center Market Minister Tian Zhaohui thinks this way.

He said that small and medium-sized paint companies should adhere to the path of specialization, concentrate their superior forces to fight annihilation, and use limited resources to increase the technological level and production process in a certain area. Pay attention to the needs of some neglected emerging markets, form special advantages in specialized products and specialized fields, make target customers more concentrated, and be easy to expand in parts, becoming “small and excellent”, “small and strong”, and “small and special”. Little Giants business.

For example, Jiangsu Miki has subdivided the coating resin market and extended its products to a scale of 15 billion yuan and become a giant company. Xibisi subdivides color service projects from the paint manufacturing process, professionally provides color services for paint companies, and survives with paint companies.

There are also some companies to deal with difficult situations is to use high-tech means to achieve fine management. For example, Nanjing Changjiang Coating Co., Ltd. actively took the road of industrialization and intelligent “intelligence” integration, promoted the transformation and upgrading of enterprises with IT technology, and the company’s ERP informatization upgrade project won the first batch of encouragement in Nanjing’s innovation transformation and upgrading of thousands of companies. Policy redemption project and funding plan support.

Yang Jinrong, secretary general of the Coatings Equipment Branch of the China Paint Industry Association, told the reporter that due to the fact that the industry is dominated by medium and small-sized micro enterprises, some paint and equipment enterprises are now exploring the establishment of large-scale equipment groups in a joint, reorganization, etc. way to enhance their strengths. A total of difficulties. It is hoped that the Association will take the lead in liaising with relevant departments and relevant scientific research institutes and colleges and universities to set up a nationwide paint equipment research and development consortium or alliance to speed up the development of research and development capabilities in the industry and provide a strong guarantee for the rapid development of the paint industry.

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