Landwind Auto, which was founded by SUV, released an XUV strategy

People have stayed in the name, geese over the voice, the car over pictures. Let us use this form to record those car brands that have left a foothold in the history of Chinese automobile culture!

The front-runner of the auto market and figure four must say that Lu Feng is the Chinese version of Jeep. Since the first landwind was born in 2002, Landwind has been struggling to explore leisure and off-road routes. 10 years later, Landwind has finally found a new world in the SUV field: On June 23, Landwind Motors officially released its new brand strategy in Chengdu - the XUV strategy.

Landwind XUV is not a product code but an automotive category, just like the CDV concept of Zhengzhou Nissan in a commercial vehicle.

Landwind's XUV is a new category of products extended in the traditional SUV field. It advocates a kind of courage to explore the unknown lifestyle. X represents an unknown, but also represents infinite possibilities. Landwind XUV represents an all-around, all-around vehicle that braves the unknown.

After the XUV strategy was released, the brand positioning of Landwind Motors changed from the original "Sports Utility Vehicle" to "Almighty Vehicle in the Whole Field." Landwind Motors will implement this strategic direction in terms of brand positioning, value proposition, spiritual interpretation, product research and development and other aspects to enhance the overall strength of the Landwind automobile brand. Yang Feng, general manager of the Landwind Automobile Marketing Company, said that this change not only resulted from the conquering of the altitude of 5400 meters above sea level and the temperature of minus 50 degrees Celsius, but also demonstrated the adaptability of Landwind vehicles to more diverse road conditions. The pursuit of a wider area of ​​coverage.

Let's review the distance traveled by Landwind Motors in 10 years: In December 2002, Landwind's first SUV, the X9, went on the market because it was a professional off-road route and got an “adventurer's playmate” on the rivers and lakes. Title: Six months later, in May 2003, the X6 with the same wheelbase as the X9 was launched. This is an “engineering grade durable SUV”. In September 2009, the “all-round urban SUV” X8 was launched.

Landwind Auto Hangzhou-Jiashan-Shaoshi Area First-Class Dealer--Zhejiang Jiulong Automobile Sales & Service Co., Ltd. is the first dealer to sell land breeze in the country. General Manager Jin Zuofei said that every time a new vehicle is introduced by Landwind Autos, it coincides with the consumption characteristics of the times. X9 is a The car designed for the car owners is a vane for the development of land vehicles to the off-road vehicles. It is a symbolic product developed by Landwind Motors in order to create a brand. Therefore, the crowd positioning is narrow; X6 is a technology used in many domestic cars. Restricted to launch in the context of an upgraded SUV on a pickup chassis, the X6 is not, and the X6 technology is derived from Isuzu, which satisfies the off-road requirements at the time and also meets the functions of commercial vehicles (such as running sites and mines). Is a new product, the chassis is an upgraded version of the X6, although the city SUV is not as hot as it is now, but the X8 has tested the water in this direction.

Whether it is the self-owned brand SUV car or the international brand car SUV, the final fight is cost-effective. The price of the self-owned brand car is now two-thirds of the international brand. This is the current competitive advantage of Landwind.

According to the person in charge of the public relations department of the Landwind Automobile Marketing Company, Lu Feng was the first independent brand to go abroad through the "Xuanyu Road" and won the 100th official off-road champion in Zhejiang in October last year. All the participating cars are Is a production car, Landwind car is to use this method to prove the quality of landwind SUV.

Every year, there are many land-and-windmill owners driving around the country. The self-driving culture of the land-and-windmill owners brings psychic shocks. The route they take is different from ordinary driving. The places that can be reached through bad road conditions are the dreams of many car owners, such as 2003. When someone was driving into X9 and X6 in Tibet, the road was not as smooth as it is now.

In the past 10 years, the extraordinary stories of many car owners have been related to Lu Feng. Their personality is persistent, passionate, and passionate about life. It can be said that the development of Landwind Motors is due to carrying too many dreams.